Music is a thing that makes you happy, that makes you dance, that makes you feel excited. When you can't keep control over your emotions, music plays the role of the perfect dozzier by bringing emotional balance to your soul. Music knows no boundaries – penetrating race, religion, location, music has long played the role of a spiritual healer all over the globe. Nokia, the numero uno mobile phone maker is the successful introducer of music feature in their mobile handsets. Nokia has released several mobile handsets with music capabilities in the last few years. After the huge success of the N-Series mobile phones, Nokia shift a focus a bit and concentrated primarily on manufacturing Xpress Music mobile phones like Nokia 5310, Nokia 5610, Nokia 5700 and Nokia 5300. These phones are high on music capabilities and produce very impressive sound effect. Here we will see the features of the recently launched music phones – the Nokia 5310 Xpress Music and the Nokia 5610 Xpress Music. The Nokia 5310 Xpress Music is a stylish candybar phone measuring 103.8 x 44.7 x 9.9 mm and weighing 71 grams. The Nokia 5310 Xpress Music phone has a 16 million colour TFT screen with a resolution of 240 x 320 pixels. The music player supports a variety of formats like MP3/MP4/AAC/eAAc/WMA. Other noticeable features include 2 megapixel camera with 1600x1200 pixels, stereo FM radio with RDS, WAP 2.0/xHTML, HTML (Opera mini), 30MB internal memory, microSD (TransFlash) card etc. Now we come to the features of the slider designed Nokia 5610 Xpress Music. The Nokia 5610 Xpress Music measures 98.5 x 48.5 x 17 mm and has got a weight of 111 grams. Display is big and clear – it's a 2.2 inch 16 million colour TFT screen with a resolution of 240 x 320 pixels. The music player is smart enough to support formats like MP3/MP4/AAC/eAAc/WMA. Among other noticeable features mention may especially be made of 3.15 megapixel camera, secondary QVGA videocall camera, Bluetooth with A2DP, WAP 2.0/xHTML, HTML (Opera mini), stereo FM radio with RDS, built-in handsfree, 20MB internal memory, microSD (TransFlash), memory card support
LG products insist on straightforwardness and stylish looks. LG U990 is a new and attractive outcome from the kit of LG. It is a classic mobile phone device incorporated with a unique 5 Mega pixel camera and plethora of exciting features. This handset has all the high-end features that one can expect from a mobile phone. The LG U990 mobile phone comes with a 5 MP camera with plenty of camera settings like Image stabilizer, Schneider kreuznach optics, zoom and auto focus. It allows you to capture the nice pictures in sunlight, as well as in moon light. It has a twisting collar, around the lens, which helps you to have access to the high speed 120 FPS (frame per second) video footage. There is a switch to access the video camera and for video play back. There is located a jog wheel on its back, which operates the camera’s zoom and it is also used to control volume.The LG U990 mobile handset is a 3G enabled device, which caters its users with faster download speed, downloading wall papers, games, ring tones, themes and many more. It also enables you to watch the person whom you are talking to. The most attractive thing with this handset is that it has no keyboard and no hidden function, so you will be astonished about its operation as it has a touch screen. You can easily operate it.LG Viewty offers you to work on internet with fast speed with the help of HSDPA connectivity and its Bluetooth connection help you to work wirelessly. It comes with flash viewer that lets the users to watch you tubes videos. Isn’t it wonderful? The touch screen allows you to send SMS, E-mail and also navigation through the icon based menu. Its high resolution screen helps you to enjoy playing games and watching movies. Isn’t amazing? It has multimedia features included with music and play list, FM radio, Movie studio, games and many more. The LG U990 is also known as LG Viewty, it has 90 MB internal memory with expandable memory card slot.
Samsung mobile phones are feature rich and sophisticated with sleek looks and commendable features. The latest Samsung E250 grabs your attention with its amazing sleek looks and extraordinary features. The handset has taken the mobile phone market by storm.The Samsung E250 caters to all your communication needs with its powerful technology and features. The handset boasts a comprehensive list of features like a LCD screen, user-friendly keypad, VGA resolution camera, FM radio, music player, WAP browser and lots more. Connectivity features like EDGE, GPRS and Bluetooth technology add to the amazing feature list of the handset. The striking features of the handset include a smooth slider mechanism, large screen, with a black user interface and intuitive and colourful icons. The fantastic VGA camera with camcorder video facilities and 4 x digital zoom add to the imaging feature list of Samsung E250. The good quality music player with Stereo A2DP Bluetooth support takes care of your music needs. Features like calculator, organiser, voice memo and currency converter let you organise your lives. Store your important data, music and pictures in the 13MB memory. Play good quality games and view pictures in the best quality screen. The Samsung E250 is enriched with Advanced Audio Distribution Profile (A2DP).Packed with multimedia capabilities, the Samsung phones E250 is where entertainment never stops. So make your presence felt in the crowd by getting hold of your vodafone Samsung E250. Browse through the online mobile shops and consider the options available. Just figure out your budget and requirements and select the network service provider. Enjoy the amazing features of this compact handset and experience a hi-tech mobile lifestyle.This light weight handset would surely appeal the target customers. Samsung, vodafone
The Motorola RAZR 2 V8 has been a very successful phone since it was released, it looks just as good as it performs! With a sleek stylish design it will be very popular amongst people that go for looks over performance. It has two screens with the outer screen having touch sensitive controls utilising today’s technology to the fullest. Both screens have a great 320 x 240 pixels and are capable of having 18 bit colours so you can rest assure that they will be highly visible in any condition thrown at you. The phone itself has many of the require features such as Bluetooth, Infrared and UBS connectivity making customization easier than ever, simply hook it up to your pc with the software included and you will be able to send over music, images, themes and screensavers to suit your mood. It is capable of having mp3’s so you can use the amazing 2000mb memory as an mp3 player but be careful – you cannot buy optional memory cards so you are limited to the factory basic memory (although it will be big enough for most users!).It has a decent camera as well but it’s not the main attraction, if you are choosing a phone in order to take professional photos then you would be better staying away from this phone as the mega pixel is just 2. Don’t get me wrong, it will be capable of taking crisp clear photos and videos but there are better cameras on phone available on the market. The Motorola RAZR 2 V8 has all of the day to day functions of a mobile phone such as alarm, calculator, address book, voice dialling and many more so you can be sure it will keep up with its competition for a long time to come!To say this phone has some of the most wanted features of today’s mobile phone users it only weighs 117g and has dimensions of just 53 x 103 x 12 mm so you can be sure to fit it in your pocket or bag. The battery life will also do you proud as it can last a shocking 280 hours on standby or have a 500 minute (8.3 hour) conversation before you even need to recharge the battery. Many people believe that battery life is essential with a new phone as you would hate for it to die on you when you need it most!
With today’s competition for declining mobile broadband sales becoming increasingly competitive, it isn’t surprising that 3 are temping customers with an offer they can’t refuse; a free 2GB iPod Shuffle worth £44 when they purchase mobile broadband. Customers signing up to either 3’s 5GB or 15GB mobile broadband packages will receive Comet vouchers to the value of the iPod to allow them to purchase the iPod directly from Comet, together with a free USB modem and free delivery with their order.Customers are given a time period of 12 months to redeem their vouchers at Comet which will be reassuring for those customers are might be suspicious that this offer simply sounds too good to be true.The mobile broadband package costing customers a reasonable £15 per month is one of the most competitive deals out there at the moment, although a decent mobile broadband package for a light user can be obtained for less than £10 per month at present, with a free USB modem and free delivery.We have recently seen O2 also resorting to giving away a free mobile phone with all mobile broadband pay monthly contracts, which was a huge success with their Sony Ericsson T280i worth £50 selling out and subsequently being replaced by the Nokia 2630.
Many companies now offer laptops when mobile broadband is purchased too, which reflects how keen these companies are for sales in the current economical climate.
O2 were also the first provider to offer home broadband and mobile broadband bundled together for less than £20 per month
It was announced back in February last year but until now, Sony Ericsson’s Xperia X1 touchscreen iPhone baiter has remained tantalizingly out of reach. With its full QWERTY keypad and handwriting recognition, is it enough to bruise Apple mobile phone?
Let’s take a look at Sony Ericsson Xperia X1 mobile phone’s panel beater. Underneath the Sony Ericsson Xperia X1 mobile phone’s attractive, new-fashioned touchscreen there’s Windows Mobile operating system. It’s hiding behind a snazzy customizable interface called Xperia Panels, which softens the blow a bit, but you’re only ever a prod away from being dumped into Windows Mobile misery.
The Sony Ericsson Xperia X1 mobile phone sports handwriting recognition to turn your stylus scribbles into on-screen text. It’s a welcome alternative to touchscreen typing, but there’s also a full QWERTY keyboard that slides out from under the screen.
Hopping aboard the interweb express on a Sony Ericsson Xperia X1 mobile phone is a doddle. It’s got Wi-Fi built in, plus HSDPA for when you stray from the safety of a hotspot. It’s got faster uploading HSUPA tech as well which, if your network carrier supports it, will make uploading pics from the 3.2MP snapper quick as a flash.
If you spin the Sony Ericsson Xperia X1 mobile phone around, you will find a 3.2 megapixel camera. This isn’t one of Sony Ericsson’s CyberShot cameras, so you’ll have to make do without all the fancy gubbins come with those such as Car Zeiss lens or xenon flash. However, the autofocus should keep your snaps sharp.
Inbox interrogators are well served by the Sony Ericsson Xperia X1 mobile phone’s support for push email, which delivers missives direct to your mobile phone. Thanks to Windows Mobile it’ll also synchronize up with your computer to share calendars and contacts.
The Sony Ericsson Xperia X1 mobile phone maintains its sleek figure thanks to a full QWERTY keyboard that’s cunningly hidden away round the back. When called upon it slides out to transform the mobile phone into a powerhouse of pocket-able typing. With looks no other smartphone mobile phone can compete with, Windows Mobile fans have a mighty prospect in store if the Sony Ericsson Xperia X1 mobile phone lives up to its specifications and style.
This mobile phone has a battery that can stand up to 10 hours of calls with 833 hours of standby. It’s size is quite bulky though however it weighs only 158g.
While we may have missed some who would rather stay out of the limelight, it is fair to say these women – 49 from the United States, three Canada and one from Britain – are achievers who have already left their stamp on mobile marketing
These marketers have steadfastly withstood several issues bedeviling mobile such as the constant need for client education, inadequate metrics, lack of decent budgets, carrier-centricity, male domination and hype.
Indeed, they have overcome skepticism of the first order to help their male and female colleagues and peers make mobile marketing an undeniable element of the interactive marketing mix. Soldiered on they have.
As Heidi Lehmann, CEO of MoxieQ and one of the Mobile Women to Watch, points out, “With most anything new, a common kneejerk reaction of larger companies and even consumers is to look for reasons why something won’t work.”
Primus inter paresMobile marketing has long been a game of perseverance and evangelism. These women are being honored for staying with a medium while it was born and through its coming-of-age party – which is now.
These women now have the brush, oils and canvas to paint bold strokes in 2010.
Through all of this excitement over mobile and its possibilities, this crowd remains levelheaded.
“In mobile,” said Allison Mooney, vice president of emerging technologies at Omnicom’s MobileBehavior, “you need to keep an eye on the future and a foot grounded in the present.”
How were these honorees chosen?
A call was sent out Sept. 14 to Mobile Marketer readers in a published article (see story). Combined with reader nominations and recommendations from Mobile Marketer’s Giselle Tsirulnik, Dan Butcher, Chris Harnick, Jodie Solomon and this writer, a list was drawn up. Many thanks to them and to art director Rob DiGioia for the hard work.
Whittling down the names was hard. But there was no doubt of the final list.
The executives who made the cut were evangelists for the industry, astute observers of evolving consumer behavior at work and home, and advocates for ethical mobile marketing as part of the multichannel media mix.
Above all, they served as admirable role models to other women – and even men – to consider a career in mobile marketing.
These women are poised to make more history in 2010. Get to know them through these pages as they write yet another chapter in mobile marketing’s book
Sponsors included Hipcricket, Acquity Group, Phenomblue, Artisan, 5th Finger, Interactive Mediums, AT&T Advanced Ad Solutions, Punchkick Interactive, MidAmerican Printing Systems Inc., Marketwire, Ruder-Finn, Paladin and Artisan.
Here are some of the show’s takeaways:
The event covered tracks on • Building a strategic mobile foundation • Technologies available for mobile marketing execution• Basics for building an opted-in database• Metrics for measuring success• Case studies of mobile marketing successes• Open discussion and networking
Some of the challenges that marketers face with mobile as a marketing channel are• Figuring location out • Privacy issues• Redemption of coupons in a more sophisticated process• Demystifying mobile marketing and mobile search• Integrating traditional with mobile to enable better measurability • Educating various audiences on what mobile marketing can actually do for them
2010 trends for mobile marketing • Coupon space and customer redemption for retailers• Location has been a buzz word for a long time and carriers monetized it. Now with so many apps available that is changing• Local is going to be the search of mobile• Fixation on Apple vs. Google has encouraged many more and different apps, and the customer will benefit• Hyper local to market for local stores• Mcommerce as a channel is coming• Mobile marketing is complementary to multichannel and seamless
Here is what some attendees had to say:
Julie Krueger, senior vice president of ecommerce and direct at OfficeMax, Chicago One of exciting things was all the possibilities both for the consumers and retailers, and how they can interact.
Dana Warszona, mcommerce global lead of the industry solutions group at Motorola Inc., Chicago I am seeing a change from last year, more optimism from retailers. People are more educated and have realized how they can benefit from mobile marketing.
Zak Dabbas, cofounder and managing partner at Punchkick Interactive, Chicago Mobile is getting its own legs and getting its own force. It is no longer just a line item.
Ryan Unger, cofounder and creative director of Punchkick Interactive, ChicagoMobile is a distinct channel and it is different from any other channel. It’s getting its’ own legs and being integrated into campaign strategies.
Gary Schwartz, president/CEO of Impact Mobile Inc., TorontoI consider the Midwest the vanguard of retail innovation for retailers to use mobile as a horizontal vs. vertical channel in order to enhance revenue path through cross channels.
Mobile marketing is a snack food vs. a dining thoughtful experience for higher conversation.
Paul Simmons, mobile solutions specialist at Microsoft, Chicago The mood is very positive. I see an overall increase in interest, spending and increase in consideration for mobile.
More companies are looking at mobile marketing like the auto industry, CPG companies across all verticals and not relegated to any specific verticals.
Doug Stovall, senior vice president of sales at Hipcricket, Kirkland, WAThe mood is very positive. I am seeing lots of activity at the brand and retail level.
David Lawson, sales director of 5th Finger, San FranciscoThe mood is receptive.
People in the Midwest are extremely knowledgeable and deeply engaged.
They’re looking for an opportunity for their brand although they don’t want to jump right in.
Need to get their arms around this space.
Poised to get into mobile marketing more than other parts of the country and they recognize integration is better for positioning.
Hugh Jedwill, founder and executive director of the Heartland Mobile Council and CEO of Mobile Anthem, ChicagoWe are experiencing a seismic shift in the Midwest that started earlier in 2010.
With the new fiscal year, marketers, both retailers and CPG companies lifted their heads up from the recession.
